The best option is to sincerely enjoy anime and manga without external influence.
The issue is that anime (probably moreso than manga, but I have no real evidence to back this up) has always been extremely consumer-driven, and anime is being shaped more by mainstream American audiences than ever before. Memes, popular internet references (fidget spinners, Undertale, etc.), and "reaction face" imagery is now more present in contemporary series than ever before. Granted, I'm sure that's what the vast majority of the audience now wants and is willing to pay for, but as someone who enjoyed the medium as a departure from familiar culture, my interest in and appreciation of it has plummeted since about 2015, and I don't even keep up with newly-released shows. I realize I'm not even remotely relevant as a consumer, though.