Interesting link but everyone is aware at this point and they'll still do nothing.>>215
If you drop out of big data I assume you are dumped into into an undesirable category and get "filtered" just the same. There is always at least a little data about you available here and there, so all that Google etc. have to do is fill the gaps with other data they can triangulate to get a decent enough picture of you while marking you as a negative, potentially disruptive individual. Meanwhile other people will see you as a weirdo for rejecting the system and make negative assumptions about you (nazi, pervert, terrorist, schizo etc.)
It's over, and it will tie into employment harder and harder in the coming years.