When Amazon became available in my country I got a bit excited because it had some things I couldn't find anywhere else. Still I have never bought anything there and now it would feel just wrong.
I really enjoy small shops, small shops that aren't owned by big chains and multinationals, shops with their own identity.
Sadly those are becoming scarce but the few I know of I try to visit regularly and support. We have a small local vegetable market and it's always a treat to walk around, smell the fresh air inside and the products are always a bit better quality than what you find in supermarkets.